We are able to offer clients an end to end range of consultancy services – from site identification stage where robust research is critical to understanding the local market, competitors, and pricing to ensure appraisal assumptions are accurate; through design stage where identifying the optimum mix and design features are key to establishing a desirable product; to creating and delivering effective marketing strategies and selling homes swiftly and compliantly – maximising sales revenue and providing an exceptional customer experience.
We will utilise a range of housing market research portals and conduct in-depth local area and competitor research to identify key considerations for your potential development, helping to understand the target market, likely sales rates and indicative values. We have considerable working knowledge of a wide range of locations in the North West and are highly experienced in applying market research and insight to inform development and strategic growth.
We know the design features and specification elements that will appeal to your target market and will work with your sales and development teams to achieve a desirable product within budget. With considerable experience of working on mixed tenure sites we can help you ensure that your development layout maximises sales revenue and saleability. For your open market sale developments, we can also support with identifying suitable upgrade ranges for buyers.
We will develop effective marketing strategies tailored to reach your target market and sell your homes off-plan through a multi-channel campaign, including online and offline media, development branding and artwork, social media and sales launch events. With experience of working with a range of housing associations and developers nationally and an established network of creative agencies and media partners, we can support you with strategies for individual developments or your full sales programme.
We have significant experience of designing and implementing sales policies and procedures that are focussed on maximising sales and delivering an optimal customer experience, while being user-friendly and compliant. We can review your existing procedures and processes, identify gaps, and introduce procedures for Shared Ownership and Outright Sales that will improve your sales team’s performance and ensure you are audit-ready.
We have a track record in building and training high achieving sales teams who are target focussed with great product knowledge, and who deliver excellent sales results without compromising on the quality of the customer journey. We can work with you to design training sessions around the needs of your team – whether you are at the start of delivering your sales programme, moving into offering outright sale developments for the first time, or simply looking to refresh and upskill existing established sales teams.
In addition, we can offer mentoring sessions to your Team Leaders or Sales Managers, providing support and advice across a range of our specialist areas.
We also offer a range of additional services, including providing interim Head of Sales and Sales Manager cover for your short-term needs and advice on designing your sales CRM and website. Via trusted partners we are also able to offer leasehold advisory services. Please contact us for more information if you are looking for support in these areas.
Images 1, 2 supplied by Image Foundry Studio, images 3,4 supplied by Woodward Kelly & Co
Plumlife | Great Places Housing Group | First Choice Homes Oldham | Hive Homes (Greater Manchester Housing Providers Joint Venture) | Wythenshawe Community Housing Group | South Liverpool Homes | Flintshire County Council |